Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce is known for making luxurious cars that appeal to those who are wealthy enough to travel the world and cruise through the sunset in comfort. Cullinan the company's latest SUV is designed to draw wealthy customers away from their Range Rovers or Bentaygas.
Its new architecture, technologies and design provide an iconic design, unmatched space and usability, as well as unbeatable off-road and on-road capability.
Effortless Everywhere
The Rolls-Royce Cullinan was designed for those who see travel as an art form, an art and a way to live. This means it needs to be just as effortless off-road as a highway. The latest SUV from the brand, which is dubbed "the first all-terrain Rolls-Royce," brings this possibility to life. Its unique features reflect a legacy of perfection and excellence.
Cullinan is able to ignore bumps and imperfections. Its supple suspension makes it feel like the road is a silky rug.
We drove the Cullinan on mud, gravel and on paved roads that had potholes and other flaws. The car's all-wheel drive and big tires made it possible to tackle difficult terrain with confidence. It even has a suspension with low-riding that raises the body above ground, allowing it to crawl over rocks and other obstacles without damaging the underside.
In addition to its all-terrain capability, the Cullinan has plenty of advanced technology to make its owner's journeys as effortless as possible. The SUV comes with forward-collision warnings with automatic emergency brakes, night-vision the vision assist, a camera system that helps you park or drive in tight spaces with adaptive cruise control, as well as warnings about lane departure. It has a WiFi Hotspot, navigation, and an industry-leading Head-Up Display.
The Cullinan has a sturdy construction that is highly sought-after by wealthy people. Every knob, switch, and touchpoint feels like it's been designed to last for a thousand years at which point it might require a bit of spit to continue functioning. Its cabin is decked out in chrome, wood and leather with the Spirit of Ecstasy looking down on the driver and passengers from a high perch above the dashboard.
The Cullinan is a car which is loaded with modern technology, but it isn't equipped with the gadgets that younger drivers might want. It's not equipped with the kinds of driver aids that allow semi-autonomous highway and lane-keeping or the kinds of connected gadgets that are becoming standard in more automobiles.
The Clasp
A single push that has been dubbed "Everywhere" by Rolls-Royce engineers - is all it takes to unleash Cullinan's peerless off-road capability. This lets the driver fine tune the SUV's self-leveling suspension to absorb every bump and rut along the way, while the prop shaft and drive shaft ensure that all 850Nm of torque is delivered to the front and rear wheels at the exact moment.
Cullinan, the first Rolls-Royce to have tailgates and rear doors that open in a similar fashion to pickup trucks, is the first Rolls-Royce to have tailgate. It's a design detail that creates a more three-box silhouette and adds to the SUV's striking appearance. It also opens up a cargo area that offers 21 cubic feet of space, with the rear seats up with the floor sitting lower than the base of the seatbacks to keep things from slipping around.
The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production car before. The rear passengers, for instance are higher than front passengers and can take in a wider view of the world beyond their vehicle. It's a layout that can be arranged to meet various needs, with the standard rear bench providing an 80/20/40 split, as well as folding seatbacks to allow for greater flexibility.
The rear-view mirrors were reshaped to match the more utilitarian design. The Rolls-Royce badge was placed on a smaller pedestal, distinct from the numberplate housing, with a thin stripe of jewellery as decoration. The rear lights are also utilitarian, with two narrow upright units housing the lights and only one strip of jewelry in their center.
Beyond the obvious advantages of a more functional layout, Cullinan is the most family-friendly Rolls-Royce model to date. The rear bench can be set up to accommodate three people. The open-air roof is standard and gives plenty of space to stretch out. Those who drive can also luxuriate in the surroundings by selecting the Immersive Seating configuration, which envelops them in sublime luxury and encases them in the finest leather. A whisky decanter and Champagne cooler can be put in the central console to add the feeling of luxury.
The Rear Passenger Compartment
The Cullinan is an Rolls-Royce that's unlike the previous models. It's large and lavish and makes the brand accessible to an entirely new set of potential buyers who'll take it to places that other luxury SUVs would avoid. Jackson Hole in Wyoming, where the SUV is made is one of them.
From the side the vertical lines running from the front doors, down the raised bonnet edge and into the skid plate of metal give a strong sense of the purpose of an SUV that's ready to conquer the world. The big wheels and the slim silhouette of the roofline give it an impressive look, which conveys a strong character.
Rolls-Royce engineers have developed a unique design for this car that combines an exquisite interior with unparalleled off-road capabilities and uncompromising comfort. They have created a vehicle which is both practical and also iconic.
The large glazed area on the market's top panoramic glass roof allows rear passengers to enjoy a spectacular view of their surroundings. If they want to locate their current position on the globe, they can simply zero in on themselves on the rear touchscreen map.

A key feature is that both rear seat backs can fold down, allowing for ample cargo space. By pressing an button, they can be easily lowered without damaging the cushion. They can be divided into a 2/3 or 1/3 arrangement to increase the functionality of the car.
The design of the Rolls-Royce coach doors enables occupants to enter and exit in comfort, with their legs being shielded from dirt. This allows the passengers of the Rolls-Royce car to enter and exit with ease and with their legs shielded from dirt, thanks to the design that wraps both the front and rear coach doors low under the sill.
Once inside, guests can toast their success by sipping a whisky from of the bottle holder concealed behind the front seats. When they're relaxed and unwind, they can relax in the heated and massaging rear seats and utilize the shoulder, neck, and leg rests.
The Glass Partition
With a base price of $325,000, the Cullinan is the most expensive vehicle to roll out of Rolls-Royce's Goodwood factory during its 114-year existence. It's not only that it has an all-wheel-drive system, but also a button that reads "Off Road," and a usable ride height. (Rolls-Royce is an organization with a long tradition of vehicles that travel overland that date back to T.E. Lawrence's 1914 armored car). This is because the SUV was built to be a family car that's intended to be driven by owners, not to the chauffeur.
rolls royce phantom key thekeylab.co.uk means it's the first vehicle to have an enclosed rear compartment that can accommodate three in comfort and still leave space for luggage and other gear. It offers a variety of options for seating, including back-seat massage chairs. The centre console is also equipped with a champagne cooler and two Rolls-Royce champagne flutes, or a whisky decanter.
The Spirit of Ecstasy is what makes this Rolls-Royce apart from the Bentaygas and Range Rovers that have been competing for the attention of ultra-rich customers in recent years. The hood ornament rises and lowers with the Cullinan and lets everyone know that this isn't an ordinary SUV.
I was also impressed by the restraint of the cabin of Rolls-Royce. While some companies are saturating their cabins with layers of technology Cullinan's central stack has simple and clear display that looks similar to traditional gauges.
Box-grain leather is among the most significant changes made to previous Rolls-Royce models. This type of leather is created by pressing a metal frame into the hide and then applying lacquer, resulting in an inky black finish that's long-lasting and more rugged than smooth leather that is found in other luxury automobiles.
The Cullinan is a sublime vehicle that marries all the attributes that make SUVs so coveted. However, it does have some negatives. It's a bit absurd to spend that much on an SUV even though it's as well-equipped as this one. If you're looking to purchase a Cullinan you'll probably need to sell some pieces of art or skip your summer vacation in Nice.